The definition of user experience.

Started by Rukes Mia, Oct 29, 2023, 11:26 AM

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Rukes Mia

What is user experience design with example?

6 everyday UX examples (that aren't websites or apps)
1) The Oral-B iO electric toothbrush: Mostly good UX with one design flaw. ...
2) Concert venues: How UX can make or break the experience. ...
3) Inaccessible bathrooms for wheelchair users: UX gone horribly wrong. ...
4) Body lotion bottles: Good vs
The definition of user experience (UX)

It is the personal, internal experience customers go through when using a product's interface. Let's take as an example an e-commerce website. If a customer finds the buying experience to be long, complex and complicated, then her UX will be a bad one.
What is user experience design?
UX design is all about creating extremely user-friendly interfaces that can enhance users' satisfaction and usability.

UX design is entirely based on users' needs: any UX designer building interfaces should, first of all, shape her work on users' needs and perceptions: what type of person will visit the website/app? What will they expect? How can I make their experience as smooth and enjoyable as possible?

User experience for websites
What about websites? User experience in web design and why it is so important.
Web design plays an important role in user experience. Nowadays a lot of companies interact with clients on their website or app. Sometimes users complete the entire customer journey on websites without even going to a brick and mortar store. All of this shows web design is an important part of user experience. It is then definitely worth spending resources on it.
What are the best practices in website user experience?
Navigation through the site must be fast and logical. Customers don't have time to wait or to think too much where to click next. Find those broken links and fix them!
Update contents frequently. Nothing is worse than finding out outdated info.
Mobile optimization is mandatory. The migration from desktop to mobile is going fast and not all websites are keeping up.
Use images. All text websites are boring and ineffective.
Test. Every now and then you should test your website. Make A/B tests, or use heat maps but make sure you're keeping the user and her needs at the core.
User experience vs usability
UX is often confused with similar yet different terms e.g. usability. We have decided to finally clear out all these terms, starting from usability.

Usability is the ease of use of an object/interface. While user experience covers the whole interaction between the user and the object/interface. Usability is a subset of UX, as it surely an important part of the user experience, but one of many. User Experience covers also other aspects of the product/interface such as branding, design and function.
User experience vs customer experience
Customer experience represents every step of the journey from when users are looking for information and running price comparison to when they are actually trying the product, it involves all channels and it involves every aspect of a brand.

User experience instead deals with people interacting with a product and the experience they receive from such interaction. UX is then a part of customer experience.
How can user experience maps help you
As we have just mentioned, user experience mapping is a great technique to carefully study in depth the steps users go through. By doing this you will be able to spot the needs and pains of the users at different stages and also understand how to better satisfy them.

It can be very helpful to write down user experience maps, as visual aid can bring a new perspective. We recommend using StoriesOnBoard, a useful tool to design users' maps.


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